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Rent Declines May Mean Opportunity for Landlords
Landlords in Los Angeles are facing a downward rent trend. This requires some landlords to pivot and reassess their residential rentals. It may possibly be a perfect opportunity to approach tenants with Cash for Keys, considering for the first time in years tenants have some mobility. What’s Happening in the L.A. Rental Market Rent prices in the Los Angeles metro area have fallen to levels not seen in four years. The median rent dropped to about $2,167 in December 2025, and i

Sasha Struthers
5 days ago2 min read
How to Approach a Tenant About a Buyout
Approaching a tenant about a buyout applies the same theories behind first impressions- you get one. How you handle the first conversation often determines whether discussions move forward cooperatively—or stall before they begin. Respect, transparency, and tone matter just as much as the numbers. Lead With Mutual Benefit Your language sets the stage. Frame the conversation around options and opportunity, not demands. A buyout should be presented as a choice that could benefi

Sasha Struthers
Jun 232 min read
The Psychology of a Successful Buyout
For all my consultations, I spend some portion explaining to clients the “psychology” of the tenant buyout. Understanding why a tenant hesitates, resists, or ultimately agrees can make the difference between a stalled negotiation and a smooth, voluntary agreement. Tenants May Be As Afraid of the Process as the Property Owner Tenants often experience fear, uncertainty, and loss of control when a buyout is first mentioned. For tenants, this is the first time they have ever hear

Sasha Struthers
Jun 163 min read
Common Myths About Tenant Buyouts—Debunked
Tenant buyouts are often misunderstood. Headlines and hearsay tend to paint them as aggressive, exclusive, or inherently unfair. In reality, many of the most common assumptions about buyouts simply are not true. Let’s clear up a few of the biggest myths. Myth #1: Buyouts Are Only Used in Luxury Buildings One of the most persistent misconceptions is that buyouts are a tool reserved for high-end or luxury properties. In practice, buyouts occur across all income levels and prope

Sasha Struthers
Jun 92 min read
How to Handle Emotional Cash for Keys/ Tenant Buyout Discussions
Things change. Property owners need to move back into their rental homes or units. They may need to sell a property to address a large unexpected life change and expense. In many of these cases, property owners have had long term tenants, whom they know well and have a good relationship. However, there are times when a property owner’s life change will result in a tenant’s major life change of moving. That can get emotional for both sides. Emotional conversations with tenants

Sasha Struthers
Jun 23 min read
Why Tenant Buyout Negotiations Feel So Stressful — and How to Stay in Control
Tenant buyouts by and large have been the most effective tool for property owners to be able to gain real upside and reposition a property. However, tenant buyouts can be frustrating, nerve wracking, and feel like an exercise in futility. Between unpredictable responses, high financial stakes, and tense conversations, property owners find the process overwhelming to say the least. Here’s why it happens — and what you can do to manage the stress. Uncertainty and Lack of Contro

Sasha Struthers
May 263 min read
What Landlords Need to Know First About Cash for Keys
Before approaching tenants with a Cash for Keys or buyout offer, landlords must understand the legal framework that governs these agreements. Compliance isn’t just good practice—it’s essential protection against costly penalties, invalid agreements, and potential harassment claims. Know Local and State Buyout Disclosure Laws Many cities in Los Angeles have specific ordinances governing tenant buyouts. These laws typically require landlords to provide written disclosures infor

Sasha Struthers
May 192 min read
How Does a Tenant Benefit From Cash for Keys/ Tenant Buyout?
A majority of my clients are property owners. So of course, much of my discussion turns on why ‘Cash for Keys’ agreements work for property owners and their goals: recovering possession of the unit quickly, avoiding legal fees, increasing rents or equity, and reducing risk. However, I also have to talk with property owners about crafting offers and negotiating deals from the perspective of the tenant. What’s in it for the tenant? Stepping into the shoes of the tenant and unde

Sasha Struthers
May 123 min read
Should You Use an Attorney for Cash for Keys?
As a landlord, you might be asking yourself: Do I really need an attorney for a Cash for Keys agreement? The answer is YES, but you have options. Attorneys are used for Cash for Keys in two ways: (1) doing the negotiations on behalf of the property owner, and (2) drafting a compliant agreement. An attorney is not always needed for the negotiations, but is always needed for drafting the agreement. Why Legal Help Matters for Property Owners Prior to approaching a tenant you sho

Sasha Struthers
May 52 min read
Setting the Right Initial Cash for Keys/ Tenant Buyout Offer
When approaching a tenant buyout, the key to success lies in one principle: your offer must be more attractive than the alternative of staying put. Tenants rarely move without a strong reason to do so, which means your proposal has to speak directly to both the financial and personal motivations that drive their decision-making. Understand the Local Market and Tenant Profile Before putting any number on paper, do your homework. What is the current rental market like in your a

Sasha Struthers
Apr 283 min read
3 Owner Motivations Behind Cash for Keys/ Tenant Buyouts
Cash for Keys simply comes about because landlords have a motivation. Meaning, landlords have an upside in making a unit vacant. The motivations vary, but all of them are directly related to the local eviction and rent increase restrictions. The goal is to strategically stabilize and reposition properties. Reposition Underperforming Units Buyouts can be used to vacate and remodel units in which the rents are low. Given rent increase restrictions, often coupled with hands off

Sasha Struthers
Apr 213 min read
Eviction v. Cash for Keys/ Tenant Buyouts
Many times during consultations I am asked what is the difference between eviction and Cash for Keys. The difference is simple- one requires a tenant to move out (eviction) and the other the tenant is voluntarily agreeing to move out (Cash for Keys). Let me explain. There are few grounds in which a tenant can be evicted in most jurisdictions in Los Angeles. There are ‘At Fault’ evictions, that is an eviction based on the tenant not paying rent, violating the lease, or committ

Sasha Struthers
Apr 143 min read
The Tenant Buyout Sticking Point- Affordability
One of the main roadblocks for most of my negotiations is that the tenants do not have the ongoing income to qualify for or continue paying rent for the new market rent apartment these tenants would need to move into if they took a Cash for Keys deal. Housing has become more and more expensive as rent control gets stronger (listen to the Tom Bilyeu Podcast- Rent Control is a Scam ) and housing development gets new red tape. A lot of tenants that I approach have low and/or ve

Sasha Struthers
Apr 72 min read
Should I hire an attorney to negotiate my tenant buyout?
My office provides 'Cash for Keys'/ tenant buyout services in two options: (a) agreement drafting only and (b) a negotiation package, including drafting the agreement. My presentations, whether they are in person, webinars, or YouTube are geared towards giving landlords tools and tips on negotiating buyouts directly with tenants. However, the question is always posed- "Is it better for the landlord to negotiate directly with the tenant or have a third-party negotiate?" The an

Sasha Struthers
Mar 315 min read
My Approach to Tenant Buyouts/ Cash for Keys
Having done buyouts for several years now, I have gathered a lot of data and refined my methods. I will share with you what has worked to get deals done with tenants. You Need to Give Tenants Something to Consider One of the most common mistakes landlords make with initial tenant approach is to ask the tenant what they want to move. Tenants have no idea where to start or what to even say to that. In context, the landlord doesn't want to pay too much, but a tenant, their fear

Sasha Struthers
Mar 244 min read
Humane Approach to Tenant Buyouts
I give almost every client or potential client the same remark about buyouts- "it is a business decision to you, and a life changing decision to a tenant." That is true in the majority of buyouts, especially those with units that have low rent and major upside for landlords. Here are four lenses of the Cash for Keys/ Tenant Buyouts that landlords need to put on to better understand the dynamic. Life Changing Offer Life changing is subjective. Winning a $1B lottery is a drasti

Sasha Struthers
Mar 175 min read
"Illegal" or "Unpermitted" Unit- Tenant Buyout Settlements
One type of buyout situation that comes across my desk is the “illegal” unit. The garage conversion or guest house that has no permits but was rented out. Many times the illegal status of the unit doesn’t become an issue until an owner is trying to sell or move back to the property. To start, I do not advise anyone to rent out an illegal garage conversion, addition, or guest house. Even if the tenant is a family member, friend, or friend of a friend that is down on their luc

Sasha Struthers
Mar 102 min read
Difference between Ellis Act and Just Cause
The goal behind a Cash for Keys agreement is to avoid a lot of strings that neither side wants to deal with. However, not always do deals get done, at least not right away. Given time is of essence to most people, Owners often look to the allowable evictions to terminate leases, especially when there are no ‘at-fault’ reasons, meaning the tenant isn’t violating the lease, not causing a nuisance, and is paying their rent. There are two pathways of what we call “No-Fault, Just

Sasha Struthers
Mar 33 min read
Cash for Keys Q&A- Buyers Negotiating Tenant Buyouts During Escrow
This week I thought I would do another FAQ on tenant buyouts from buyers: Q: I'm a potential buyer of a property that has tenants in the units paying below market or in a unit I want to owner occupy. What information should I ask the seller for? When buying a residential property that is tenant occupied you will want to know from the seller if the seller has ever approached the tenants with a buyout offer. If they have you want to know when they gave an offer, what was offere

Sasha Struthers
Feb 242 min read
Before Buying Residential Real Estate in Los Angeles Read this First.
First time home buyers looking to step into a duplex or triplex in Los Angeles have a large learning curve. Many first time home buyers, or just first time buyers in Los Angeles, have no idea what laws they are subject to, more specifically what they CANNOT do with their property in many parts of Los Angeles. When looking to purchase residential real estate in Los Angeles for the first time here are some things you need to get educated on before deciding to submit an offer.

Sasha Struthers
Feb 175 min read
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